Date(s)Course TitleDelivery MethodFeeCourse Code

Next Offering: Spring 2025

Feb 24-March 21 (Tentative)

Strategic Communications for Public Leaders



Registration Form (PDF)

Program Overview

The Leadership Certificate series features public management topics geared to municipal managers, administrators, finance officers, governing body members, department heads, and elected officials as well as nonprofit professionals. The Strategic Communications for Public Leaders program consists of four core course modules that are offered in an order where content and concepts are built upon as the series progresses.  

By the end of this program, you will be able to: 

  • Discuss the importance of communication planning in public organization
  • Identify target audiences and needs
  • Develop strategies to develop and use digital communications
  • Employ strategies for generating media coverage
  • Develop a communications plan 

Essential skills for today's public communicator

Develop essential skills to communicate with constituents and within organizations 

Program instructors have worked in the public sector and understand communication challenges and opportunities. You will be introduced to new strategies to enhance communications and increase constituent engagement.  Participants are provided tools and resources that can be used in their organizations. 

Online Program

The online asynchronous online program includes four modules to complete at your own pace over four weeks. In each module, you are supported by a facilitator who will guide you through your work and answer your questions. Each module will follow the same format: 

  • Reading and multimedia reviewed at your own pace 
  • Learning activities for you to practice and check understanding 
  • A discussion thread to engage in conversation about current issues

While this course is asynchronous, it is important to note that assignment deadlines must be met to ensure your progress and success in the course. These deadlines have been carefully chosen to facilitate a cohesive learning experience and to allow for timely feedback from instructors. 

For information related to taking our online courses, visit our Online Course Information page.

Program Topics

The following are modules in the four-week program that are instructed by subject matter experts and practitioners. The first four are required to be completed in order to earn a certificate.

Certification (CEU's)

Quotes from Recent Program Participants:

"The whole course gave me new knowledge and answers to many tough questions."

-2023 Participant

"This program has given me a starting point for me to have conversations on how to implement positive and sustainable change in order to have effective communications."

-2023 Participant

"The self-paced curriculum was really helpful given my frantic work schedule."

-2023 Participant

red hexagon with black border which reads "Rutgers Strategic Communications Center for Executive Leadership in Government"

Those who complete the Strategic Communications for Public Leaders program are eligible to receive a digital badge credential from Rutgers University in addition to their certificate. Acceptance of the digital badge is voluntary. Those who redeem their badge will be able to share it on various social media platforms, on electronic copies of resumes, in email, or embed in a website. To learn more about micro-credentialing and digital badging at Rutgers, please visit the Micro-credentialing and Digital Badging website.



Read our Refund & Other Policies

Program Location

This program is delivered via the Canvas learning management system. Students will be provided with a tutorial before the start of the program.

Enrollment Requirements

Anyone who is interested in learning more, gaining more knowledge and managerial experience in the public, private, or nonprofit sectors.